FATHERHOOD

Fatherhood was a book design project that CMDesign was called upon by agency of record to creatively bring a face to the name. It was important to find a design style that would speak to the organic nature of the story being told. In addition, the attention paid to the illustrations found nestled within the chapter tiles to fit within the structure of overall book look and feel. This special project was a collaboration of sorts to help bring a father's untold story of the journey of a father raising his daughter and the important life lessons along the way to light.